Privacy Policy

Policy Overview and Service Purpose

This privacy policy is formulated to standardize the collection, use, storage, protection and management of user personal information on our global eyewear e-commerce platform, applicable to all users who browse the website, register accounts, place orders and consume on the platform. As a cross-border e-commerce platform focusing on trendy eyewear and custom prescription glasses sales, we always take user personal information security and privacy protection as the core operation principle, strictly abide by international network security and personal privacy protection specifications, and fully protect the legitimate privacy rights and interests of every global user.
The purpose of collecting and using user information is to provide more accurate, efficient and personalized shopping services for users, including order processing, logistics distribution, after-sales service optimization, product recommendation and platform operation maintenance. All information collection behaviors are based on the user’s voluntary authorization, and we will never collect, use or disclose user personal information in an unauthorized or illegal manner. This policy clearly defines all rules related to user privacy protection, forming a transparent, standardized and rigorous information management system.
This privacy policy covers all service links of the platform, including user account registration, product browsing, virtual try-on experience, order payment, logistics delivery, after-sales consultation and other whole-process service scenarios. We will continuously optimize the information security protection mechanism according to the development of network technology and international privacy protection standards, ensuring that user personal information is always in a safe and standardized management state during the use of platform services.

Types of Collected User Information

The platform only collects necessary user information related to shopping and service, and does not collect irrelevant sensitive personal information without basis. The main collected information includes basic user registration information, order transaction information, logistics delivery information and platform use behavior information. The basic registration information includes the account nickname and login credential information voluntarily set by users, which is used to verify user identity and maintain account security.
The order transaction information includes the product type, quantity, transaction amount and payment record generated by the user’s shopping behavior on the platform, which is used for order settlement, financial reconciliation and transaction record retention. The logistics delivery information includes the recipient name, delivery address and contact information filled in by users independently, which is only used for completing product delivery and logistics follow-up services to ensure the accurate arrival of customer orders.
In addition, the platform will anonymously collect user browsing behavior data, including product browsing preferences, virtual try-on records and page stay time, which is used for analyzing user consumption preferences, optimizing product display and improving platform service experience. All collected information is limited to the internal use of the platform’s service operation, and no excessive or illegal information collection behavior will be carried out. For the personalized parameter information involved in custom prescription glasses, we will encrypt and store it independently as sensitive information to ensure the absolute security of user personalized optical data.

Information Use and Storage Rules

All collected user information is only used for the platform’s daily service operation and user service optimization, including order processing and after-sales follow-up, logistics distribution arrangement, user identity verification, platform security maintenance, personalized product recommendation and service quality improvement. We will never use user personal information for commercial promotion, spam delivery or other irrelevant purposes without the user’s explicit authorization, nor will we use information beyond the scope authorized by users.
The platform adopts advanced encryption technology and secure server equipment to store all user data, and establishes a professional data management team and strict data access authority management mechanism. All user information is stored in encrypted form, and only authorized professional operation personnel can access the information within the scope of work authority, effectively preventing information leakage, tampering, loss and illegal access. For sensitive personalized information such as user prescription parameters, we adopt independent encryption storage and regular data security inspection mechanisms to maximize information security.
The user information storage cycle follows the principle of necessity and standardization. We will retain user transaction and service records within the legal compliance cycle for after-sales service traceability and platform operation verification. After the expiration of the storage cycle, the platform will automatically and permanently delete invalid user information through standardized procedures to avoid long-term redundant storage of user data. Users can independently check, modify and update their personal information and order data through the personal account center at any time to ensure the authenticity and effectiveness of personal information.

Information Disclosure and Sharing Specifications

We strictly abide by the principle of non-disclosure of user privacy information, and will never sell, rent, disclose or transfer user personal information to any third-party commercial institutions or individuals without the user’s explicit written authorization. All user personal data is independently managed by the platform, and no arbitrary external sharing or open access behavior will be generated. This non-disclosure rule applies to all user information and all global service scenarios, ensuring the absolute privacy of user personal data.
Under limited compliant scenarios, the platform may share necessary user information with cooperative service providers to ensure the smooth completion of platform services. The shared information is limited to the minimum content required for service completion, including delivering necessary logistics information to global logistics suppliers to complete order delivery, and verifying transaction information with payment service providers to complete fund settlement. All cooperative third-party institutions have signed strict privacy confidentiality agreements with the platform, and their information use behaviors are supervised and restricted by standardized clauses.
In case of mandatory disclosure requirements stipulated by official legal norms, the platform will disclose relevant user information in accordance with legal procedures on the premise of ensuring compliance. Except for the above compliant scenarios, no other form of information disclosure or sharing will be carried out. We will regularly audit the information sharing behavior of cooperative institutions to ensure that all third parties strictly abide by privacy protection obligations and do not use user information for illegal or improper purposes.

User Privacy Rights and Protection Measures

All platform users enjoy complete personal privacy rights, including the right to inquire, modify, delete personal information, the right to withdraw information authorization, the right to know information use and the right to protect personal data security. Users can independently manage all personal information and authorization settings in the account center, and can apply for deleting personal account data and transaction records at any time. After the user applies for cancellation, the platform will completely delete the user’s personal information within the specified time, and no residual data will be retained.
The platform has built a comprehensive privacy protection system and technical defense mechanism, including data encryption transmission, server security protection, access authority isolation, real-time risk monitoring and regular security vulnerability detection. We will track and fix potential network security risks in a timely manner to prevent user information leakage, theft and abuse. For the user’s virtual try-on data and personalized prescription information, we adopt special encryption protection measures to avoid information leakage of personalized sensitive data.
We will continuously carry out privacy protection training for internal operation and service personnel, standardize the operation behavior of all staff in accessing and using user information, and establish a strict internal accountability mechanism for information security problems. Once illegal operation or information leakage behavior is found, we will severely investigate the liability in accordance with internal management specifications. We are committed to providing the most rigorous privacy protection services for global users, allowing users to browse, try on and shop on the platform with absolute confidence.